Lunch & Learn

Sales & Marketing – How to use both to grow your small business

Build Your Business Workshop Series – Session #2

Original Date: February 24, 2022

While both Sales & Marketing are vitally important parts of any business, there’s often confusion about what each does. With the growth of the internet, and especially remote work, these two activities are more blended than ever. We’ll discuss the difference between sales and marketing, to show how they can support each other to create a successful small business. Learn how your website, email, social media, and traditional marketing makes your sales easier and more profitable.

From this presentation, you will takeaway:

  • The difference between sales and marketing
  • How they can support each other to create a successful small business
  • How your website, email, social media, and traditional marketing makes your sales easier and more profitable

About our speaker Jon Dupree

​Many small businesses need more qualified leads, but do not need a full-time marketing manager. They need help to get their message out by staying on top of and adjusting to the latest internet marketing tools. It’s often common to hire a group to do a specific task – build a website, run PPC ads, get them on Google, etc. but they’re goal does not always related to sales improvement.

After spending over 15 years in sales, my success was based on understanding the customer, their problems, and their story. When I started in Sales, a lot of time and money was spent having face-to-face meetings with clients around the world to hear and tell stories. Thankfully, the Internet changed how we communicate. As I learned these new tools, I taught other professionals. My focus has always been in how to use these evolving and rapidly changing tools to improve the sales efforts.

I started Calibrate Marketing to help local companies improve their sales & marketing efforts from setting up and teaching sales and marketing professionals new marketing methods, to running a sales and marketing team directly for clients.